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How SEA Tech Giants Solved The "Cold Start" Problem
The Cold Start Problem – also known as the "chicken and egg" problem – describes a paradox found in two-sided business models: Your business only works when you have both supply and demand. But when you start, you have neither, and to get one, you need the other. In this
Shopee: How To Compete (and Win) in a Red Ocean
If you're considering competing in a red ocean, modern business strategy has very clear advice for you: Don't. Red oceans are zero-sum, closed games where everyone is competing along the same dimensions. They're brutal. You have to be prepared to deploy a stunning amount
Digital Marketing in the Philippines: The Land of Social Media Superusers
This post on the Philippines is the first in a series where we'll explore different marketing ecosystems in APAC. The Philippines is a good one to start with because the consumer behavior we find here is common across most of Southeast Asia – but as you're about
Hyperlocal: The Strategy Behind Grab's Rise in Southeast Asia
As Grab prepares for its history-making SPAC listing, numerous profiles of Grab CEO Anthony Tan have been published. Several features describe a man who works so hard that he reads business case studies while exercising. In Grab, Tan leads a sprawling multinational in one of the world's most
South Korea: Digital Marketing Ecosystem (Coming Soon)
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